South Asian Monitorhttps://south-asian-monitor.com
Refining the digital experience of a news portal
South Asian Monitor is a premier online news portal offering its readers the latest news, informed views and analysis of the South Asian region and beyond. Dedicated to high-quality journalism, authentic news and unbiased analysis, this news portal reaches out to readers around the world who seek updates of the unfolding events of the region as well as a discerning analysis of current affairs.
- Digital Marketing
- Monthly Support
We chose Helvetica Neue because of its versatility across screens, devices, and websites. It limits distractions and it’s very easy to read.
To create something fresh, we set primary color to Gold, next to Dark Gray and White. Bright colors help communicate a youthful feel.
The freshed app is available on iOS and Android now across multiple platforms.We set about identifying UX, UI and content changes we could make to existing apps without needing significant development. We identified over 100 changes across 40+ screens.
This sector is not known for the quality of its visual design, so our aim was to design a responsive website that is as beautiful as it is useful. This was achieved through a contemporary layout, subtle graphics, clear CTAs and a logical content hierarchy.